TRANSPORTATION consumer confidence in autonomous vehicles ? Its research into identifying user tension points around concepts such as ‘ human vs machine judgement ’, and ‘ giving up control of the vehicle vs gaining new control of the vehicle ’, have allowed it to explore trust as a core element of vehicle system architecture and design . “ We believe the technology Intel is bringing to market is not simply about enjoying the ride – it is about saving lives ,” assures Krzanich . “ In fact , autonomous systems are the logical extension of seat belts , air bags and anti-lock braking systems . And the Mobileye Advanced Driver Assistance System ( ADAS ) technology on the road today is already saving lives . Current ADAS products from Mobileye have proven to reduce accidents by 30 %, saved 1,400 lives , prevented 450,000 crashes and saved $ 10bn in economic losses . However , we cannot stop there . Our long-term goal has to be zero driving-related fatalities .”
Making the self-driving car a reality requires an unprecedented integration
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