CARBON REDUCTION
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O wner and steward of many worldleading alcohol brands , including the likes of Absolut , Kahlúa , Campo Viejo , Havana Club , Beefeater , the eponymous Pernod Anise and Ricard Pastis , and many more , Pernod Ricard is one of the largest alcohol producers in the world . Across complex global operations , the company has a history of ingraining sustainable and ethical practices across its decentralised model . In modern times , under increased pressure from both consumers and the competition , the business is redoubling its sustainability and CSR programmes to ensure it is a leader in these environmentally and socially conscious times .
Pernod Ricard ’ s Vice President of Global Sustainability , Vanessa Wright , was keen to discuss the strategies and solutions precipitating the company ’ s reputation for sustainable business both today and in the future . “ It goes without saying that this is nothing new for Pernod Ricard ,” she attests . “ We ’ ve got a long history in sustainability even though it hasn ’ t always been called that . We have an oceanography institute that ’ s over 50 years old , for example .” The firm recently completed its 2020 environmental roadmap , with Wright hailing the success of its reduction programmes for both carbon and water ( 20 % and 30 % cuts respectively ).
APRIL 2020