“ We ’ ve got a long history in sustainability even though it hasn ’ t always been called that ”
Vanessa Wright , Vice President of Global Sustainability , Pernod Ricard
Today , the company is progressing with its 2030 environmental strategy , the Good Times from a Good Place initiative , which launched in March 2019 . The focuses of the new roadmap are eightfold , with each point coming under one of four pillars : nurturing terroir , valuing people , circular making , and responsible hosting .
While the specific goals of each area of focus can be found here , they consist of : biodiversity , regenerative agriculture , equality and future leadership , shared knowledge and learning , packaging and waste , water balance and carbon-footprint , combating alcohol misuse , and
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