Meet Rob – The Power of Convivialité by Pernod Ricard – Be a Convivialist
Meet Rob – The Power of Convivialité by Pernod Ricard – Be a Convivialist
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49 responsible partying ( an Erasmus Student Network partnership launched 10 years ago to promote healthy drinking habits among European youth ). Underpinning each of these focus points is the overarching desire to inspire joy through quality beverages without excluding consumers who are increasingly passionate about sustainable business operations . As Chairman and CEO Alexandre Ricard puts it : “ We are 19,000 ‘ créateurs de convivialité ’”.
Wright affirms that the roadmap has been constructed in close alignment with the UN ’ s Sustainable Development Goals ( SDGs ), owing both to their clear guidance and strong links with consumer concerns . “ We are a customer-centric business and we recognise that , for customers , things are changing fast and they are looking for brands that are going beyond profits ,” she says . “ Personally , I think we ’ re very lucky to be in a position where we ’ re guardians of these brands for a snapshot in time .” She highlights the 305-yearold Martel and 219-year-old Chivas as examples of the historic nature of
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