Energy Magazine April 2020 | Page 50

CARBON REDUCTION
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“ To have built a strategy that involves more than 300 people , that the business has really taken ownership for , that we can be the agitators and conductors to really drive , is something I am very proud of ”

Vanessa Wright , Vice President of Global Sustainability , Pernod Ricard
Pernod Ricard ’ s portfolio , and the sense of stewardship that Wright feels over its legacy .
Speaking of the 2030 roadmap , Wright ’ s excitement for the future is palpable . “ The strategy has changed ; it ’ s much broader and really touches every part of our business ,” she says . “ That was what I set out to do with the strategy , making sure it isn ’ t something that sits to the side , shifting sustainability from being just about managing risk to being about opportunity . It ’ s about reducing waste and material use , creating greater efficiencies and strengthening our processes .” Sustainability done right is often a cost saver , such as in the reduced fuel consumption triggered by lighter bottles , and this is being extended at Pernod Ricard through a focus on circularity .
Championed by the Ellen MacArthur Foundation , the circular economy concept stands to minimise packaging production and waste by ingraining recycling into the business-consumer relationship , and Pernod Ricard is rolling out the concept as a strategy for some of
APRIL 2020