CUSTOMER-CENTRIC
TENAGA NASIONAL BERHAD
FACT
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the grid . This will lead to improved |
• Tenaga Nasional Berhad is the |
performance and reliability , which will |
largest electricity utility in Malaysia . |
ultimately benefit our customer .” |
• Tenaga Nasional Berhad has |
CUSTOMER-CENTRIC
The third critical pillar of TNB ’ s strategic vision – winning the customer – underscores its plan to create new and enhanced services and products . After all , when stripped down to its core , the focus of any successful business is simple – to meet the demands of the customer .
Putting its customer at the heart of its strategic plan , Azman describes how TNB intends to promote a value-centric understanding of its customers .
“ This means looking at customers as more than just a meter and understanding their values and needs beyond their kWh consumption ,” he explains . “ We have already identified several specific projects ranging from energy management to smart city utility services with various government agencies and corporate entities .” This customer centric-focus is also echoed by Datuk Fazlur Rahman Zainuddin , TNB ’ s Chief Financial Officer , who highlights that an unwavering commitment to customer satisfaction is at the foundation of the 67-year old company ’ s legacy . “ Our simple business philosophy at TNB is
a customer base of 9.3mn customers in peninsular Malaysia , Sabah , and Labuan .
• Moving up 17 spots from 39th place in 2016 , TNB is now acknowledged as one of the fastest growing brands in the sector , being ranked 22nd by Brand Finance Utilities 2018 with a brand value of USD $ 1.64b .
AUGUST 2018