AFI ( ALAA FOR INDUSTRY )
Sealing solutions
Bahrain , Qatar and Iraq the following year . He left the company in 2010 and worked for DHL and Panalpina in the Middle East before returning to lead AFI at the start of this year .
Much of Hind ’ s career has been spent restructuring and developing businesses , although he admits none of his past projects have been on as large a scale as the division of AFI . He is excited by the challenge and has identified key areas where the business needs to change .
One of the aims is to sharpen the focus of its sales team , which has historically been selling across a very diverse product range . “ Trying to get our sales engineers to work across all our products ranges is not easy . We have good sales one year on one product and then it drops off because they focus on something else that the customer or market wants .” AFI has a very