MIDDLE EAST strong and capable sales team , giving them a clear strategy and vision for them to focus and develop both themselves and the customers .
Because Saudi Arabia was , until the early part of this century , effectively closed to foreign business and many industries run by monopolies , the company didn ’ t have a strong historical focus on driving sales as customers would have to come to the company with the product they needed . This has changed with the opening of the market and competition within the region and the sales teams needs to be active in the field and maintaining relationships with the large loyal customer base . Dividing the company into more manageable divisions will bring focus to the sales engineers and improve customer service and supplier development . Hind has been in the Middle East since
Hosing and fittings
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