Energy Magazine January 2017 | Page 71

USA AND CANADA large brokers . “ The more integrated we can become with their systems , the more advantageous that partnership becomes ,” Hertel says . “ That may mean integrating with their CRM packages to make that customer experience better . We plan to provide more reporting and integration with their finance packages like Quicken and MS Dynamics . We see our partnership going well beyond the usual scope of that overused word , to a point where we become indispensable to them and they in turn help us grow quicker as we enter new markets .”
Hertel was quick to point out that beyond its own leadership , the company ’ s development partners have been integral to its technological success . Specifically , Znalytics has been a key partner in the building of the company ’ s end-to-end system , Joules . “ Jim Crysdale and Znalytics made for an ideal pairing when it came to creating Joules ,” Hertel said . “ Because of their combined efforts , we believe that Joules truly stands alone in the industry .”
For the size of the company , such a level of investment and the sophistication of the technology is almost unprecedented in the industry , he adds . Technology never reaches a finished state , by definition , but the platform has been refined to a level that allows NAPB to run its current business effectively , and it can easily be given added functionality as the company expands .
Just Getting Started From a soft launch with ten or so brokers in February 2016 , North American Power Business is already well into its full launch in the Texas market . NAPB is now approaching the number of

“ 50 percent of the brokers we work with in Texas also do business in PJM ”

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