MOTOR OIL
“ In the last two months we ’ ve seen two years ’ worth of acceleration ”
NICK GIANNAKAKIS , CHIEF INFORMATION OFFICER , MOTOR OIL
Another change he has seen is the way the customer experience is framed . “ Some say we ’ re living in the age of the customer , but I think we are beyond that ,” he says . “ Before COVID we were in the age of the platform , and COVID has brought the necessity of this platform because of the importance of having collaborative activities .
“ Customer interactions through these platforms continue to be at the top of our priorities . We have seen changes , and with a change in focus sales have significantly increased , and we want to be able to react to that customer experience . I would say that now customer-centricity along with data is the new priority for our business .”
80 May 2021