FORD OTOSAN
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practices ’. The firm not only preserved its place in Borsa Istanbul ’ s Sustainability Index but has also been included in the ‘ FTSE4Good developing Markets Index ’, an internationally-renowned index in responsible investment . This view is clearly echoed by Ford Otosan ’ s General Manager , Haydar Yenigün .
“ In 2017 , we maintained our position as the leader in commercial vehicles as our market share rose to 30.3 %,” Yenigün explains . “ We also became the export leader of Turkey once again , achieving $ 4.9bn in export revenues .”
The firm ’ s financial figures make for impressive reading but , keen not to be complacent , Ford Otosan has now developed a strategy to keep up this sustainable growth .
Digitisation forms a key part of this plan and , in light of this , Ford Otosan has increasingly invested in technology to create the so-called ‘ future of mobility .’ With extra funding allocated to data analytics , cybersecurity , coding and more , Yenigün says the firm is adapting to Industry 4.0 and cementing its leadership in the sector .
NOVEMBER 2018