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“ One of our projects , the most important perhaps , has been the company ’ s digital platform trans- formation ,” he says . “ This involves moving everything that the com- pany has created to a digital platform and managing all future innovation and business opportunities on this platform .”
In a similar vein , Ford Otosan has also used technology to transform the customer experience of sale and after-sale inter-
Haydar Yenigün
“SUSTAINABLE MOBILITY SOLUTIONS ARE NOT ONLY THE MOST IMPORTANT COMPONENT OF SMART CITIES , THEY ALSO CAN MAKE A BIG DIFFERENCE BY MAKING PEOPLE ’ S LIVES EASIER ”
Haydar Yenigün , General Manager at Ford Otosan
Haydar Yenigün graduated from Yıldız Technical University in Mechanical Engineering and joined Ford Otosan in 1987 . He got the opportunity to serve in different departments in production and worked as a Project Engineer between 1992 and 1996 . He continued serving in different positions during the establishment of the Kocaeli Plant after the shares of Ford Motor Company and Otosan A . S . were equalised in 1997 . He became Project Leader in 1998 . He was appointed as Ford Otosan General Manager and became a Member of the Board of Directors on 15 February 2012 .
EXECUTIVE PROFILE
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