ASIA PACIFIC
“ Our entire strategy revolves around quality , achieving scale and size , achieving market share and achieving customer excellence ”
— Thomas Varghese , Business Head of Textiles , Acrylic Fibre and Overseas Spinning
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“ With access to world class facilities , cutting-edge technology and our state-of-the-art R & D center , we are now the fifth largest acrylic fibre producer in the world ,” says Ghosh . “ We ’ re also at the forefront of the developing domestic linen market . Our Linen Club brand enjoys leadership status in the Indian market and is a brand of choice for linen connoisseurs across the country .”
A consumer-centric commitment
Carving out a customer-driven path in the sector , Aditya Birla Group had worked hard to stay one step ahead of its customers wants and needs . In the domestic textiles market , Ghosh says that Cavallo , the company ’ s linen-blended apparel brand , is helping it cater to its value-seeking digital consumers . “ We have launched a value-for-money , linen-rich apparel range that offers the
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