Fuelling business excellence Continuous improvement is a wellversed mantra at Aditya Birla Group , and as such the Aditya Birla Textiles business is also using innovation to revamp the way it operates . Embarking on its latest project known as ‘ Mission Happiness ’, Thomas Varghese , Business Head of Aditya Birla Textiles , says that the business is striving to be a top
ADITYA BIRLA TEXTILES PART OF ADITYA BIRLA GROUP
96 distinct look and comfort of linen combined with the easy-care attributes of cotton ,” he says . “ Cavallo has been received well by the digital consumer and we are looking to up the ante here .”
Meanwhile , in the wool market , Ghosh points to the mass transition in the global fashion space from woven to knits , formal to casual wear and from dry cleaned to machine washed garments . “ To tap into this segment , we have invested in the capability of producing machine washable wool and blended yarns in-house ,” he notes . “ Meanwhile in the acrylic fibre segment , there has been an uptick in consumer demand for customised yarns for specific applications . Therefore , we have invested in an additional production line focusing on value-added products .”
Fuelling business excellence Continuous improvement is a wellversed mantra at Aditya Birla Group , and as such the Aditya Birla Textiles business is also using innovation to revamp the way it operates . Embarking on its latest project known as ‘ Mission Happiness ’, Thomas Varghese , Business Head of Aditya Birla Textiles , says that the business is striving to be a top
NOVEMBER 2018