A greener approach to business
ADITYA BIRLA TEXTILES PART OF ADITYA BIRLA GROUP
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“ In the acrylic fibre segment , there has been an uptick in consumer demand for customised yarns for specific applications ”
— Satyaki Ghosh , CEO of Aditya Birla Group ’ s Textiles and Acrylic Fibre business
points out that customer journey mapping is frequently used by the business . By examining consumers ’ touch points and resolving any hurdles , the business ensures that its top priority is always the customer . “ We always like to ensure that we ’ re at the cutting edge by revamping and modernising our process periodically ; this ensures we don ’ t lag behind in terms of competitiveness of technology and cost ,” Varghese adds .
A greener approach to business
Not only is Aditya Birla Textiles taking a fresh approach to its business processes , it is also thinking of new ways it can grow in a sustainable , environmentally friendly way .
United by a common sustainability vision , Aditya Birla Textiles has challenged itself to grow in a way that makes a positive difference to consumers and communities alike . By using more renewable energy ,
NOVEMBER 2018