WATER NSW
WaterNSW ’ s 360 Degree Customer View When asked about WaterNSW ’ s 360-degree view of its customers , Robinson describes it as a customer-centric view . “ A customer can have a whole set of licences , each of these licences can have multiple customers associated with it , then the customer will have orders , accounts , bills and transactions that occur . The 360-degree view allows the customer service operator and the customer themselves to see all of those interactions in one place in a context for their personal customer profile . Having implemented a CRM for the first time , service operators can then , in context , understand
36 November 2021