EnergyDigital Magazine February 2023 | Page 18

TRAILBLAZER
grid annually from a mix of power sources – such as fossil fuels – and ensures an equal amount of renewable energy is added into the system in its place over the year , buying energy directly through renewable sources , such as solar and wind farms . This makes electricity consumption effectively net zero and , concomitantly , gradually helps make the energy system greener .
One of Europe ' s largest investors in renewable power , Octopus Energy Generation manages a total of 300 + UK green energy producers . Although the company currently powers over 1.2 million homes , the goal is to raise this number to 50 millions worldwide by 2027 .
Speaking on issues surrounding the net-zero goal and how sustainable energy is integral to this effort , Jackson said :
“ If we ’ d moved to renewables sooner a nation , the crisis would be less bad now .

“ Moving towards clean , cheap , renewable energy is a huge opportunity for citizens around the world to enjoy a better life ”

We can ’ t carry on like this ; we have to escape from these colossal gas prices of the global markets .”
The founding team of Octopus are mainly from tech backgrounds , as opposed to energy-focused . Consequently , this means that the company is more interested in utilising technology to keep prices fair and push towards a renewable future through the use of a smart grid .
Customer service A key factor of Jackson ’ s strategy , and a personal love of his own , is ensuring
18 February 2023