EUROPE
Fresh impetus Arratia brings with him a renewed energy , born out of the massive sustainability strides taken under his tenure at global carpet manufacturer Interface .
“ We want to push the company and the industry to be much more ambitious ,” he says . “ What I have seen in a short time so far is that the can is a gold mine for a sustainability professional . It is mono-material , and already has a pretty good recycling infrastructure surrounding it .”
At Interface the ceiling was removed in its entirety when it came to setting objectives , most notably to become carbon neutral by 2020 . Whilst almost impossible to achieve , the desire to get there flowed through the veins of the organisation , and it is this can-do ethos which Arratia is looking to strengthen at Ball .
“ With a bit of smart policy from government and heightened consumer awareness , along with some innovation on product design from our side , we could cut carbon emissions dramatically . I am very
“ The biggest thing we can do is make sure that the packaging is designed in a way that means it can be recycled infinite times ”
– Matthew Rowland-Jones , European Sustainability Manager positive that this industry can deliver huge sustainable progress and this will be driven by the growth of the can as a form of packaging .”
It is not just carbon that Arratia is focussing on – for him it is about instilling a wider sustainable can-do culture covering all aspects of the business . He adds : “ There are other areas such as use of chemicals and health and safety , and the industry can play a bigger role in the wider health agenda . It is about creating a culture which will deliver on these issues and increase the level of ambition .”
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