“ Part of our vision is to grow the business , but , we can only achieve that by being closer to customers through providing the best training , transferring technologies and knowledge to all of our regions ”
ALBERT ALTERJMAN General Manager , Olympus MEA
MIDDLE EAST
network and strategic partnerships .
Being an international business , Olympus MEA already had a footprint in the region with a number of local distributors , but for Faber it wasn ’ t enough .
“ There were several areas where we did not have the level of market coverage that we wanted and with the level of variety of equipment that we provide , each piece needs its own partner specialist ,” he says .
“ And so that means we must look and partner with the right partners and that ’ s not always easy . But we have some really good people on
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